Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (English Edition) por Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (English Edition) por Tien Tzuo

Titulo del libro: Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (English Edition)

Autor: Tien Tzuo

Número de páginas: 239 páginas

Fecha de lanzamiento: June 5, 2018

Editor: Portfolio Penguin

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Tien Tzuo con Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It (English Edition)

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.