Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to your Company and Brands por Bernd H. Schmitt

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to your Company and Brands por Bernd H. Schmitt

Titulo del libro: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to your Company and Brands

Autor: Bernd H. Schmitt

Número de páginas: 304 páginas

Fecha de lanzamiento: January 2, 2011

ISBN: 1451636369

Editor: Free Press

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Bernd H. Schmitt con Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to your Company and Brands

Experiential Marketing Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutti...